About Eleni

HELLO! Welcome. Yassou. Let’s get to know each other a little more—I’ll go first.

You might be able to tell—I bring the energy. The optimism. The openness to “what if” and the confidence to head in new directions. Over my two decades of marketing experience, my favorite phrase to hear as a new marketing challenge was “well…we’ve never done this before.” That’s when I light up and say PUT ME IN COACH. How did I get comfortable in the grey? Head to new ideas in wide open territory? Let’s say I was raised by boundary pushers with an entrepreneurial spirit and I know everyone has a story to tell.

I’m a seasoned expert in brand and fashion marketing, with a proven track record of blending creativity and strategy to drive impactful brand growth with organizations like Lilly Pulitzer and QVC. With over 20 years of experience in the retail industry, I’ve worked across brand strategy, digital marketing, social media, influencer, public relations, brand collaborations (with iconic brands like goop, Target, Starbucks, Pottery Barn, and many more), large-scale events & activations, and charitable giving.

I also does my part to make the world brighter by mentoring women and girls, and have also shared that advice in the best-selling book The Epic Mentor Guide.

I reside in the Philadelphia suburbs with my husband, twin sons, and standard poodle puppy. I’m also an avid equestrian (aka horse girl), reader, and home chef.

Your turn—reach out and tell me more about y-o-u! Better yet—let’s craft your authentic brand narrative together!